Extract MID, IK, SI, and other parameters from Google Search URLs
Paste a Google URL to extract its parameters
| Parameter | Description | Example |
|---|---|---|
mid |
Machine ID - Google's unique business identifier | /g/1th0cchl |
ik |
Image Key - Unique identifier for specific photos | CAoSLEFGMVFpcE... |
lpg |
Local Panel Gallery parameters | cid:CgIgAQ%3D%3D |
si |
Search Intent - encoded business/panel data | AL3DRZEsmMGCry... |
ved |
View Event Data - click tracking | 2ahUKEwir4aHQ... |
ei |
Event ID - session identifier | OKtzaeGfLfnn2... |
Journey 1: Get the MID
Search for the business on Google, then click the Maps link. Extract the MID from the URL.
Journey 2: Get IK and CID
Search again, click "Photos" in knowledge panel to get CID, then click a specific photo for IK.
Assemble the URL
https://www.google.com/viewer/place?mid=[MID]#lpg=cid:[CID],ik:[IK]
Navigate to Google Search
Search for the business (e.g., Roto Rooter Sarasota)
Wait for Knowledge Panel
A knowledge panel should appear on the right side with business info.
Click "Photos" Button
URL updates to include #lpg=cid:...
Select a Specific Photo
Click any photo to generate the ik= image key.
Navigate to Viewer URL
Change the URL to use /viewer/place endpoint.
Perform Initial Search
Search for business + "reviews" (e.g., Roto Rooter Sarasota reviews)
Click on Reviews Panel
Click on reviews or any panel element that triggers a URL update.
Extract SI Parameter
The URL now contains the si= parameter. Copy the entire value.